BMT 011 | Embracing Martech Complexity
Update: 2022-12-02
Description
Is having a complex Martech stack a bad thing? In this episode, Juan and Scott challenge the notion that having a complex marketing technology set up in a business is more of a reflection of maturity than a lack of it. We also touch on how Martech maps to the complexity of marketing, the impact of chaotic human behavior on marketing, and why marketers should be experimenting with and deprecating tech often and frequently.
Watch this show on Youtube
Get the transcript and resources mentioned on the show
Subscribe to get Big Martech updates
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
1.0x
